A change of purpose


I’ve recently found myself in a situation where I know I want to blog but I don’t have a clear reason why.

If you’ve ever heard the name Simon Sinek then you’ll know that he’s the guy behind ‘Start with why’. The golden circle Sinek coined the term the Golden Circle.

Imagine 3 circles inside each other, an outer, middle and inner.

On the outside is what, in the middle is how and in the middle is why.

The idea was to start on the inside of the circle and move outwards instead of vice versa.

In a talk he did, he also said that the why had to be something other than ‘to make money’.

I came to realise one morning as I sat writing poetry about loss and progression that I had lost the ‘why?’ behind my reason for blogging.

I’d become someone who was just doing what they’d always done and not doing it particularly well.

I write because…

I know the reason why I write. I write to express my humanness whether its through poetry, lyrics or journalling. The words are an expression of my human experiences of love, loss, laughter and joy. I write because I love it more than most other things that I do. I’ve never had to be good at it, words just always come to me naturally, fluidly.

I’ve written to cope, to understand and to preserve. Writing has been a reliable constant in a life of uncertainty.

I blog because…

It used to be about inspiring people, whilst showing bits of my life and my interests. It used to be about giving myself a space to have a voice and express my thoughts.

I guess in way I still want to do those things but I also feel like none of my past reasons for blogging represent me as i am today. Too much has changed from back then when I wanted to be an inspiration. All my previous whys are from 2013, 2014 and 2015.

Right now in 2018, if someone asked me why I blog, I’m not sure what I’d say.

I’ve been blogging for a long time but I’ve never really gained much of a following, been known in the ‘lifestyle’ blogging community or ever really worked with brands. I see so many great blogs that I end up wondering if blogging is still something for me. I’ve never been able to do what so many others have done. It’s been so long for me that I feel as though I’ve fallen behind and that maybe I should just ‘drop out of the race’ altogether.

But at the same time I’d honestly be lost without it. Blogging has become such an integral part of how I view ‘me’ that if I didn’t do it, I’d feel like I’d lost part of myself. But that’s not enough of a reason to keep blogging, that’s just fear.

I’ve co e to relaise that my loss of why is the reason that for the last couple of years I’ve been consistently writing posts about the difficulties of blogging, not being motivated etc instead of writing the actual blog posts I’ve spent time planning. As a result of this my blog has never managed to become the space I planned it to be.

Caught in limbo…

I keep finding myself caught in limbo with no solid purpose behind what I’m creating. When I created this blog I soent ages coming up with a name but not enough time thinking about what WBG stands for as a brand.

What’s my USP?

Why should people read my blog?

What do I have to offer?

I’ve spent the past few years learning about me and who I am as a human being and that’s what I wnat to share with people.

I created this blog in the summer of 2017 wanting to share stories of my experinces of living. I want to write about jobs/careers, explorinmg the self, introduce readers to brands I support and share the things that have helped me. I don’t think that sounds too difficult. Maybe the reason I’m finding things so challenging is because I’m doing them wrong. Infact, not wrong at all. But there is another more helpful way for me to blog where things flow a little more.

Finding my why…

Sineks words are what come to mind right now. ‘Start with why, start with why, start with why’. Then go from there…


  1. Hi Gemm,
    Thank you for following and your support xx I love reading all of the content on your blog! Funny actually how I was listening to a Tony Robins podcast this morning guest featuring Simon Sineks and I’ve discovered your blog!
    His concept of the Golden Circle is quite interesting and I think it’s quite a useful thinking tool to reasess the reasons on why we do anything. Personally for me, I also find it hard to answer the reason why in itself, and that’s me asking myself why? a million times in my head.
    Much love xx


    • No problem, I love finding new blogs to read!
      What a coincidence! I think the golden circle is useful too and it doesn’t matter if you don’t know your why at least you’re thinking about it 🙂


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